I've just discovered a new concept created by a young French Parisian designer: the exo-friendly jeans.
Jean-Philippe Pete created Nu Jeans in 2007 with a revolutionnary concept.
Nu targets the increasing part of people looking to offer themselves quality and style, without human or environmental compromise: customers looking for sense & simplicity.
Nu compensates the over cost linked to the respect of the Mankind and the Environment by reducing the number of intermediaries.
Nu still does not offer collections but timeless basics, leaving the ephemera to seasons and random.
In order to be fully transparent, we keep all certifcation available (gots, oeko-tex,...).
Unique Jeans
The most beautiful things are those on which life leaves its mark. This is the reason why Nu offers very raw denims. Why stonewash jeans frst, when the mere fact of wearing them will print them with a unique patina ? The one of body, life.
No need for frills, style effects or outrageous treatments.
Just fve pockets, rivets and fne cotton. You, Time, Life will make your Nu jeans a unique garment.
A second skin.
Nu Jeans:
NO sodium hydroxyde
NO millions in marketing budget
NO stone wash
NO fancy designer
NO nickel
NO heavy Metal
NO sweatshop made
YES organic cotton
YES raw denim
YES carbon neutral
YES harmless rivets & buttons
YES ILO regulations compliantLabels: eco clothes, eco jeans, jeans, men fashion, women fashion
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